Closing the Culture Gap

FREE WHITEPAPER

70% of Strategy Transformations Fail Due to Culture—Here’s How to Avoid It

Your strategy is only as strong as the culture behind it. Discover practical, evidence-based methods to align behaviours with strategic goals and drive sustainable success

Closing the Culture Gap - 3D Report

Make Your Culture Drive Your Strategy—Not Derail It

Discover how senior leaders in organisations like yours have successfully used a bottom-up, behaviour-led approach to drive meaningful change. Whether you’re facing employee resistance, cultural misalignment, slow strategy execution, or challenges embedding new ways of working, this whitepaper provides practical, actionable guidance.

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Why traditional change models (Kotter, ADKAR) often fall short

icons8-tick-in-circle-78How to identify hidden culture-strategy gaps in your organisation

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Clear, practical steps for embedding behaviours that support strategy

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Real-world case studies and evidence-based strategies from those who've changed culture

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Ian Adkins, Principal Consultant, Futures by Design

Ian is an experienced strategy and change consultant and author of ‘Culture by Design’. With a background in military leadership, engineering, and over 20 years in strategic transformation, he helps senior executives align culture and strategy by embedding behaviours that deliver real business results.

Why Download This Guide?

icons8-tick-in-circle-78Proven to work—methods applied in global organisations facing real-world challenges.

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Practical steps to embed new behaviours quickly and sustainably

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Real-world case studies illustrate successes and pitfalls

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Futures by Design Ltd, 2025