Why traditional change models (Kotter, ADKAR) often fall short
How to identify hidden culture-strategy gaps in your organisation
Clear, practical steps for embedding behaviours that support strategy
Real-world case studies and evidence-based strategies from those who've changed culture
Ian Adkins, Principal Consultant, Futures by Design
Ian is an experienced strategy and change consultant and author of ‘Culture by Design’. With a background in military leadership, engineering, and over 20 years in strategic transformation, he helps senior executives align culture and strategy by embedding behaviours that deliver real business results.
Proven to work—methods applied in global organisations facing real-world challenges.
Practical steps to embed new behaviours quickly and sustainably
Real-world case studies illustrate successes and pitfalls